Other projects ———
Boosting productivity with assisted coordination
Improving collaboration through organised work
Simplifying mortgage options with a guided journey
Prioritising key actions for better usability
As a designer passionate about blending physical and digital experiences, I conducted a 24-hour analysis and redesign of the VicRoads app focusing on improved navigation, usability, and feature discoverability.
The results
- Conducted a usability analysis of the VicRoads home screen to identify inefficiencies.
- Designed a new home screen to show a user-friendly layout.
- Reduced cognitive load by incorporating modern UX principles.
- Reduced user friction by surfacing key features.
Improving the discoverability of key tasks.
The current VicRoads app home screen lacks a clear hierarchy and doesn’t prioritise key user tasks, such as licence renewal or vehicle registration. Essential information, like expiry dates is not prominently displayed, while a significant portion of the screen is occupied by non-actionable elements, creating an under-utilised interface.
To validate these concerns, I had a look at some recent reviews from the Apple App Store. I discovered common themes and pain points, such as the app not showing the user’s licence by default, frustrations with sessions not being retained, and a lack of useful features.
The Product
Through detailed analysis, I identified usability issues such as lack of feature prioritisation, unclear navigation and inefficient layout.
A new sense of purpose
My redesign focused on streamlining the user flow, improving navigation and making features more discoverable while incorporating accessibility best practices. By improving visual hierarchy and surfacing key actions, I created a more intuitive interface that increased usability and addressed user pain points.
Engaging interactions
A ‘tap to expand’ feature was incorporated to make the experience more engaging, showing a preview before entering into a separate screen to see full licence details. Future iterations of this design could explore ways to reveal full licence details directly on the preview, for better efficiency and less cognitive load.
Showcasing features
One of the major pain points was the perceived usefulness of the app, due to its features being hidden. To address this, essential features were prioritised on the navigation bar to make them discoverable, with actionable CTAs directly accessible from each feature.
An elevated digital service
This personal project allowed me to evaluate the existing design critically, address user frustrations, and create a practical and visually appealing solution based on UX best practices. With more time, incorporating features such as allowing licence numbers to be copied could further elevate the experience for VicRoads’ diverse user base.