Recent projects
Fraim is focused on helping people have a deeper engagement with their work by making coordination easier with the support of AI.

Boosting productivity with assisted coordination
Mobile App
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Strategy, UX/UI Design, Design System
Redefining a previously overwhelming process so users are empowered to make the best decisions for their project.

Qualifying leads for a service-oriented business
Website
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Research, Strategy, UX/UI Design, Design System
A website redesign transforming a traditionally confusing experience into an intuitive journey, helping users make informed decisions with confidence.

Simplifying mortgage options with a guided journey
Website
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Research, Strategy, UX/UI Design, Brand Identity
My desire to seamlessly integrate a physical and digital experience prompted me to conduct a 24-hour analysis and redesign of the VicRoads app, focusing on improved navigation, usability, and feature discoverability.

Prioritising key actions for better usability
Personal Project
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Research, UX/UI Design
A little about me
I'm Stella, a Product Designer based in Melbourne with a decade of design experience rooted in architecture. After running my own practice for a couple of years, I crossed the line into product. I know what it's like to stand on a construction site wishing the software was better. Now I'm on the other side, working with cross-functional teams to build it.
What I'm good at
Figma
Product Design
UX/UI Design
Strategy & Research
Design Ops
Design Systems
Prototyping
Interaction Design
Visual Design
